Privacy policy
Last updated: 18 October 2026
Your privacy matters to us. This policy explains, in plain language, what personal information Versus Arts collects, why we collect it, and the choices you have.
At a glance
- We collect only what we need to sell artworks, run exhibitions and events, review artist applications and send the emails you have asked for.
- We never sell your personal information.
- You choose whether to receive our emails. Every email has an unsubscribe link.
- Analytics and advertising cookies are used only if you allow them in our cookie banner.
- You can ask us at any time to see, correct or delete your information. Email info@versusarts.com.
Who we are
Versus Arts is the trading name of Versus Art & Design Ltd, a company registered in England and Wales (company number 13501444), at 114A Lower Clapton Road, London E5 0QR, United Kingdom.
We are the controller of the personal information described in this policy. Our ICO registration number is ZB219543.
Contact: info@versusarts.com · 07785 793482
What we collect
Information you give us
- Orders and enquiries: name, email, phone number, billing and delivery address, and the details of the artworks you buy or ask about.
- Newsletter: your email address and, if you give it, your name.
- Artist and curator applications: name, contact details, portfolio, artist statement, CV, images of your work and any other information you send.
- Events: name and email when you RSVP or book through our website, Eventbrite or ArtRabbit.
- Messages: anything you write to us by email, phone, Instagram or our contact form.
Information collected automatically
- Device and usage data: IP address, browser, device type, pages viewed and how you arrived on our site. With your consent, this comes from analytics and advertising cookies (see "Cookies").
- Payment data: payments are handled by Shopify Payments and PayPal. We do not see or store your full card details.
How we use your information
| Purpose | Lawful basis (UK GDPR) |
|---|---|
| Processing your order, delivery, returns and customer service | Contract |
| Answering your enquiries | Contract, or our legitimate interest in replying to you |
| Reviewing artist and curator applications and organising exhibitions | Legitimate interests; contract once an exhibition is agreed |
| Sending our newsletter and exhibition invitations | Your consent. If you have bought from us, we may email you about similar artworks and events unless you opt out ("soft opt-in") |
| Measuring how our website is used and showing relevant adverts | Your consent, given through the cookie banner |
| Preventing fraud and keeping our website secure | Legitimate interests |
| Keeping accounting and tax records | Legal obligation |
We do not use automated decision-making that has legal or similarly significant effects on you.
Who we share it with
We share personal information only with the service providers who help us run the gallery, and only as much as they need:
- Shopify: our website, online shop and checkout
- Shopify Payments and PayPal: payments
- Zoho (EU data centre): email, newsletters (Zoho Campaigns), customer records (Zoho CRM), forms (Zoho Forms) and invoicing (Zoho Books)
- Google: website analytics and advertising (Google Analytics, Google Ads), maps and spam protection (reCAPTCHA)
- Meta: advertising on Facebook and Instagram, if you allow advertising cookies
- Artsy: our online artwork listings. If you contact us or buy through Artsy, Artsy's own privacy policy applies too
- Matterport: our virtual gallery tour
- Eventbrite and ArtRabbit: event listings and bookings
- Delivery and courier companies: to deliver artworks you buy
- Our accountant and professional advisers: where needed
We may also share information if the law requires it, or to protect our rights. We never sell your personal information.
When we work with artists on a sale, we share only what is needed to complete it, for example the buyer's name for a certificate of authenticity. We do this only with your agreement.
International transfers
Some of our providers store or process data outside the UK, for example Shopify (Canada and the US), Google, Meta and PayPal (US). In these cases, we rely on the safeguards UK law requires: UK adequacy regulations, the UK Extension to the EU-US Data Privacy Framework, or the UK International Data Transfer Agreement or Addendum.
How long we keep it
| Information | How long |
|---|---|
| Orders, invoices and payment records | 6 years after the end of the financial year, as UK tax law requires |
| Enquiries that do not lead to a sale | 2 years after our last contact |
| Newsletter subscription | Until you unsubscribe. We then keep your email on a "do not contact" list so we never email you by mistake |
| Artist and curator applications | 2 years, or longer while an exhibition is being planned or delivered |
| Analytics data | According to each provider's settings, up to 14 months for Google Analytics |
Your rights
Under UK data protection law, you have the right to:
- access the personal information we hold about you
- correct information that is wrong or incomplete
- delete your information
- restrict or object to how we use it. You can always object to marketing, and we will stop
- receive your information in a portable format
- withdraw your consent at any time, for example by unsubscribing or changing your cookie settings
To use any of these rights, email info@versusarts.com. We will reply within one month. There is usually no charge.
If you are unhappy with how we handle your information, please tell us first. You also have the right to complain to the Information Commissioner's Office (ICO): ico.org.uk · 0303 123 1113.
Cookies
Cookies are small files stored on your device. We use:
- Essential cookies, which keep the shop and checkout working. These cannot be switched off.
- Analytics and advertising cookies (Google, Meta), only if you accept them in the cookie banner.
You can change your choice at any time using the cookie settings link at the bottom of our website, or in your browser settings.
Children
Our website is not intended for children under 16, and we do not knowingly collect their personal information.
Security
We use the security measures of trusted providers, encrypted connections (HTTPS) and limited access to personal information. No system is completely secure. If a breach happens that affects you, we will tell you and the ICO where the law requires.
Changes to this policy
We may update this policy from time to time. The "Last updated" date at the top shows when it last changed. If the changes are significant, we will tell you by email or on our website.
Contact us
Versus Art & Design Ltd (Versus Arts)
114A Lower Clapton Road, London E5 0QR, United Kingdom
info@versusarts.com · 07785 793482
